Secret of link building

link building and what no one tells you

Link building is important, but not as all encompassing as it is perceived. The secret of link building is possibly to solves the problem of creating links that are both "SEO effective and "traffic effective"

Link building is important, but not as all encompassing as it is often perceived. The secret of link building that solves the problem of creating links that are both "Google effective" in an SEO context and "traffic effective" in an Natural Search perspective is as follows.

We run a website called It is a non commercial website that offers information about UK domains in a web, email and telephone format. The advice is free, as are the domain appraisals and most other services.

It s PR is 4, backward links 30. Traffic 2,000,000 uniques pa and rising. Mailing list 722, revenue from ppc £3524 pa, revenue from sales £3841pa. This website broke with traditional SEO techniques of building links and optimisation of pages, keywords etc. Instead it played by the rules of the internet and Google.

Google is not here to sell your products

Extremely simple

The fastest method for link building and SEO success is to create a website that gives the right information, to the right people, at the right time. A website that:

  • has information of interest.
  • is an expert in its field
  • offers the user research content that cannot be found elsewhere in the internet
  • host applications that solve simple problems
  • offers something outside of its commercial function


Google is not here to sell your products, it does not care if your business wins new contracts or loses clients. It is only concerned with the correct propagation of information. Have a read of Google's mission statement " to organize the world's information and make it universally accessible and useful."

Application Example

A further example is This website hosted an application that can calculate the SEO cost and lead time for any keyword. It has generated sales of over £40,000 in three months and went straight to the top of Google for its search term. It is used ironically by a dozen top SEO agencies to calculate information for their own clients. Please note this site has been sold.

Building a business online and building a physical business are not that different.

Building a business online and building a physical business are not that different. However internet users seem to have build a belief structure that not only should every thing be cheaper online (or free) but if you want to appear #1 in Google all you need to access to some one who knows the "black art" of SEO.

Let us correct you. There are no magic bullets or miracle cures. The business who invests the right amount of time and effort into their websites will naturally earn their place at the top of Google's rankings. Most SEO companies optimisation skills are simply a way to emulate a "good" website. Whilst there is an art in presenting digital information in a format that Google can easily understand, optimisation cannot make up for poor content or a substandard website.

"At the beginning of our project, Benedict made us fully aware of the SEO costs and timescales.. He has consistently kept to the exact figure quoted and has exceed his number of hours. The results are excellent"
Mr J Dowling


Advanced SEO

All of the SEO techniques that will be employed by VC during the project have been researched, tried and tested, and comply with Google Webmaster Guidelines. Unpaid search only

All changes recommended to a site will have no negative impact on the user experience, however we are aware that not all SEO ideas are attractive commercially. Furthermore, there will be no requirement to unravel work carried out.



Proven track record

As we do not control Google, it is not possible to predict the precise effects of SEO, however similar campaigns for other UK Business websites have produced dramatic results, including numerous cases where target keywords have reached a high position in Google from positions outside the top 100.

Benedict are uniquely placed to advise UK businesses on SEO due to the 10 years of experience and the wealth of information owning 3000 websites offers.


Find out more on how Benedict can help your achieve its online growth target, telephone 020 8405 6418 or email Benedict here



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Benedict Sykes - Consultant Located at 95 Stuart Road, Wimbledon, SW19 8DJ. Phone: 020 8405 6418