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Core Skills, SEO / Link Building

SEO, Natural Search

• I have carried out search engine optimisation for numerous clients, including the ENO, World Nuclear and Percy Engle involving implementation of SEO strategy to boost rankings and traffic in major search engines.

• Link Acquisition - sourcing relevant on-topic links from hubs, authorities and the web community to boost relevancy of website in search engines.

• Problem solving - clearly communicating with clients / departments to resolve technical queries and issues with search campaigns and attending client meetings to discuss our search optimisation strategy, project planning

• Implementation and analysis of various tracking software platforms including Cookie Based applications such as Web trends, and Urchin, and Google Analytics

• Carrying out research of search engine algorithm changes - including tests to detect the effectiveness of my search engine optimisation methodology.

• Monitoring changes to search engines by participating in forums, reading and producing white papers

• Experienced in the use of content management systems (CMS), producing XML feeds and advising on RSS uses.

   

  Strategic Online Marketing

• Highly experienced creative online strategist, encompassing all online marketing tools, including email broadcasts, link building and optimised copywriting.

• Expert at being able to communicate SEO complicated technical recommendations through articulate written documentation including email and excellent verbal communication both over the telephone and face to face meetings

    

  Web designer and copywriter

• Very successful at generating interest, to ensure return visitors by developing innovative online tools, designs and informative copy.

• Built web page building using HTML, PHP and CSS  keeping to W3C & DDA compliance

   

  Viral Marketing and Affiliate Marketing

• Skilled at website promotion through word of mouth/ blog, social networking and informational propagation. Experienced at building affiliate networks.